Hello, Interactive

Hello was my entrepreneurial adventure. It was positioned as “the agency of the post-digital age” – a time where digital is a completely natural and intense part of people’s lives. Our differential was to conciliate solid expertise in brand building with strong technological skills.

Agencies’ reels are boring. Hello wanted to prove this was not always the case… We presented our reel as an interactive video where you could Enjoy different versions of it by changing the video sequence and the music by mixing the pop-ups.

Here's a demo of the interactive experience:

hello, up and down

Hello was about creating nice blends of the digital and the real worlds. So we turned one of the agency’s corridors into a digital crowdsourced experience. We invited people – employees, clients, prospects – to post images of ‘Hello’ all over the world on our Flickr collection. We then printed them out and turned into our forever evolving corridor’s wallpaper.

hello, collection

Hello was attracting mostly digital clients. We needed to show we were also strong in print and storytelling. We launched hello, poster – a printed piece of self promotion that brought engaging stories while communicating some agency news. Every two months a different creative team hopped on a cab and allowed the driver to tell them where to go, so the story started from there.

hello, poster

hello, vignettes

Here are some vignettes we used as introductions in presentations.