Drinking water is one of the healthiest and most simple habits. Yet, 43% of Americans don't drink enough, and 7% drink none at all. Why? They find it boring. So the Partnership for a Healthier America, chaired by First Lady Michelle Obama, set out to change that.

Awards: Clio 2015;  Cannes Lions 4X shortlists (Innovation, Cyber, Health and Promo)